God, you're good. I'm going to have to up my game. What sort of writer lets his Medium nemesis chalk up this brilliant article apropos of nothing and then does nothing to counter it. Me probably, but I'm having a lazy month. ;o) Worst of all you quoted Neil Gaiman.... you absolute bastard. He's one of my favourite authors.

There's some damn good advice in here that Medium newbies (and not just the newbies) should really follow. Great stuff and very well written in your usual indomitable style. I hope it gets a lot of love and a lot of hate. Anything but that dreaded indifference....

Keep up the good work and catch you at the next big Penguin/Duncan throwdown. We're long overdue a good spat. That... or we're getting old.