I broadly agree with this view - and generally the less you take stock of your cancellation, the quicker you bounce back. If you want to apologise, it'll probably go on longer - if you just ride it out, there will be another more sparkly cancellation a few days later that the mob can get excited about. Things move on.

Unfortunately, to ride it out, you have to be a certain type of personality. Someone with high levels of professional or personal resilience, someone who has a grounded sense of self and who can keep everything on an emotional even keel. You fit that mold and many celebrites have included this IDGAF skillset into their repertoire.

But that isn't everyone... and this penchant for mob justice, for trial by social media can (and has) claimed lives. I'm more than happy for activisim to challanege governments and organisations and to cancel companies that misbehave, boycott whatever you like - but when you dress up online bullying of an individual as 'freedom of speech' then you're in dubious moral territory.