I think until 18, maybe 21. If you're an adult and you don't understand how to socially interact appropriately - then you can be labelled creepy - but in those situations a better descriptor would be obnoxious.
And the sporting behaviour goes both ways. I've seen many female friends of mine hit on people to be bought drinks and then ditch their target. What label should we give that? Men in that instance are the easiest way to access funds. They're bored and seeing those men as dispensible with behaviour they won't be held accountable for.
People of both sexes can be absolute dicks - and what's needed is a comprehensive system of educating everyone as human, not further entrenching existing gender roles. Those same men who were inculcated in the 'you're the hunter' mindset, are the same guys who can take potshots at any passing woman they want.
And yes, drunk people of either sex are generally deplorable when it comes to sexual interaction.