Initially that was what the publications did.... there was a lot of positivity 'buy my course' bullshit as perfect by Tom Kuegler, in which for a small amount of money he'd sell you a package to make you the best selling writer on Medium, only really achievable if you were basically writing about how to write on Medium, it was all very meta. Then GEN arrived and it was pretty good.... until it wasn't.

They put a number of professional journalists on a salary to write for the publications and they just churned out dross. It was well-written dross, but it was dross. There wasn't a lot of analysis going on more a sort of tub-thumping for the left wing. Indie writers (like me) stopped writing entirely because nothing was being read and everything was GEN or ZORA and the editors quickly developed a pool of favourites who churned out ever increasing amounts of dross.

And then it stopped. Ev just stopped it. I was delighted... I think they realised they'd mostly employed middle class white folk to write things and there was a bit of a reckoning that perhaps this wasn't ideal - so they pumped a whole bunch of interest into the alternate voices and then you got the rise of the identity-demagogue which is now fading away a little, though I'd argue Jgln and Gaines still fire up their identity base and provide little in the way of quality analysis.

Eventually Medium will learn to cultivate a plethora of voices simultaneously. It's why I've always liked Elle Beau and Joe Duncan, they've always danced to the beat of their own drum and I don't agree with everything they write but they show up with good ideas and they put them across without too much in the way of pandering to an audience.