It was an interesting study. The results they got I copied below because I think you're glossing over an important point here.
As predicted (H1), and shown in Table 4, both feminists’ and nonfeminists’ explicit attitudes toward men were positive in absolute terms, and feminists were slightly less positive toward men relative to nonfeminists (H2). As expected (H3), all types of feminist ideology, except liberal feminism (p = .217), were negatively related to explicit attitudes toward men (all rs between −.31 and −.11; all ps < .041). A multiple regression showed that radical (β = −.24, p < .001) and cultural (β = −.18, p = .003) feminism, but not liberal (β = .06, p = .330) or women of color (β = .01, p = .910) feminism, were uniquely associated with less positive explicit attitudes toward men, overall model: R2 = .12, F(4, 370) = 12.89, p < .001. These findings indicate that nonmainstream feminist ideologies may be associated with less positive attitudes toward men.
The study seems to show that mainstream feminism is on par with what people in general think. That is, if you ask the average woman in the street what she thinks about men that she'll have a similar opinion whether she's a feminist or not. If she's a feminist, she'll have a slightly less positive view of men than if she's not - but it's nothing to write home about. I'd say that holds true as an overall experience for men and women. I'd say that holds true with my experience on Medium.
However, it is that last point which needs careful attention - radical and cultural feminism (but not liberal or women of colour) are associated with less positive explicit attitudes toward men. Those people who sit outside of the mainstream are given disproportionate airtime in an algorithmic environment based on outrage - social media has pushed the outliers to the front. My problem with feminism isn't liberal feminism, it is with liberal feminists continuing to accept extreme radical feminism and non-mainstream feminist ideas (ie misandry) under the broad church consensus of what is defensible. If feminism isn't prepared to disown misandry rather than wave it away and say it isn't important, then it will continue to be rejected by men - and men will continue to attack liberal feminists as a synecdoche of misandry itself.
It's messy. Also - that's an excellent title and picture; you sure do know how to bait an audience! ;o)
