Sure.... but for much the same reason when I go to the shops at the end of my road, I don't start by climbing over my back garden fence. I COULD do it, but it's pointless and a waste of my time. I'm healthy and fit enough to do a two mile round walk before I get to the shops - but I don't. It's not about chaos, it's about the pointlessness of what they're asking.
It's not that there's a line to follow. It's that there is no line to join. If there is no line to join, what's the point of walking around a maze pattern? How long would you do this? If there was nobody between you and the airport check in desk, but they requested you follow a queue pattern that led you in a twenty-five minute loop around the outside of the terminal would you do that?