This has been part of the problem. When EVERYTHING is treated as an injustice by social media, the real injustices get lost in a barrage of angry voices. It’s very much like a version of the boy who cried wolf. Future generations will wonder why when civilisation crumbled, we were debating the skin colour of fictional mermaids, the inappropriate weaponisation of personal pronouns and whether or not a compliment in the workplace constitutes harrassment.

Social media opened up a pandora’s box of societal ills with no coherent strategy for dealing with them, or organising them into any sensible order. The loudest voices have dominated media coverage and they aren’t necessarily the people who needed the most advocacy.

The result of this maelstrom of chaos is that sociopaths like Trump (and over here, Boris Johnson) can gently glide over their accountability. There will always be someone ready to pick the wrong fight. The world is fatigued, and most Americans (and many people in the western world) have simply learned there is nothing they can do.